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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.hiabbythompson.com/writing</loc>
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    <lastmod>2026-01-31</lastmod>
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      <image:title>Writing - Pretties Website Copy</image:title>
      <image:caption>Client: The Pretty Pretties Audience: Sustainably minded consumers Content: Website Copy Role: Copywriter</image:caption>
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      <image:title>Writing - Rizbee Studio Website Copy</image:title>
      <image:caption>In collaboration with the CEO, I wrote and updated website copy for the Home and About pages. Client: Rizbee Studios Audience: CPG and product leaders Content: Website copy Role: Copywriter and strategist</image:caption>
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      <image:title>Writing - American Hotel &amp; Lodging Association Brochures</image:title>
      <image:caption>Client: American Hotel &amp; Lodging Association Foundation Audience: Hospitality industry leaders, young professionals Content: Sales enablement/informational one-pagers Role: Copywriter</image:caption>
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      <image:title>Writing - Talent Track Solutions x 10Beauty Case Study</image:title>
      <image:caption>B2B Client: Talent Track Solutions Audience: HR &amp; talent acquisition leaders Content: Client case studies Role: Copywriter Working with Talent Track founder Tracy Westcott, I wrote a case study highlighting her relationship and talent acquisition work with 10Beauty - a revolutionary disruptor in the nail care industry.</image:caption>
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      <image:title>Writing - 5 Sings You Need a Rebrand</image:title>
      <image:caption>B2B Client: Hart &amp; Soul Audience: SMBs seeking branding assistance Content: Top-of-funnel blog post Role: Copywriter Sometimes rebranding projects are clearly necessary for SMBs, like after an acquisition or merger, but there are plenty of reasons why a growing lifestyle or wellness organization might want to refresh their brand identity. What should you be on the lookout for? This piece was ghostwritten for Nicole Hart, original authorship can be confirmed.</image:caption>
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      <image:title>Writing - Commonwealth x Wells Fargo Report Video</image:title>
      <image:caption>B2C Client: Commonwealth Financial Audience: Individual investors, financial service professionals Content: Marketing video for the downloadable report Role: Script writer, video producer This video was created to promote the Commonwealth x Wells Fargo Mapping the Investor Journey report</image:caption>
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      <image:title>Writing - Skill-based Contractors: When to Hire Them &amp; How Your Whole Team Benefits</image:title>
      <image:caption>B2B Client: Talent Track Solutions Audience: Talent Acquisition + HR professionals Content: Blog post Role: Ghostwriter This blog post was ghostwritten for Tracy Westcott, original authorship can be confirmed.</image:caption>
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      <image:title>Writing - A Redesign with Mid-Century Flair</image:title>
      <image:caption>B2B Client: Salted Stone Audience: Marketing Managers in the HR Technology space seeking website redesign services Content: Case study Role: Copywriter Salted Stone revamped the web presence for client Plum.io (a revolutionary, AI-powered HR software) with interactive elements and mid-century flair.</image:caption>
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      <image:title>Writing - Salted Stone x TINYPulse Culture Code Guide</image:title>
      <image:caption>B2B Client: TINYPulse Audience: HR leaders Content: Co-branded guide Role: Copywriter, content strategist The Salted Stone x TINYPulse culture code guide was written for HR leaders establishing or optimizing their employer branding and People Operations strategies. Ideal for accurately marketing and differentiating your organization to potential hires, clients, or partners.</image:caption>
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      <image:title>Writing - The Meeting Owl by Owl Labs</image:title>
      <image:caption>B2B Client: Owl Labs Audience: HR leaders &amp; decentralized teams Content: Multiple services for Meeting Owl product launch Role: Web copy and script writer, VO talent</image:caption>
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    <lastmod>2024-10-25</lastmod>
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    <lastmod>2024-09-24</lastmod>
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    <lastmod>2024-03-29</lastmod>
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    <lastmod>2024-04-02</lastmod>
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      <image:title>Salted Stone Inbound2019 Landing Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.hiabbythompson.com/all-styles</loc>
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    <lastmod>2025-05-09</lastmod>
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    <lastmod>2025-05-09</lastmod>
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