Hi! I’m Abby Thompson.

Marketer. Writer. Strategist. Word Nerd. People Person.

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Marketer. Writer. Strategist. Word Nerd. People Person. 〰️

I partner with mission-driven teams and small businesses to elevate brand messaging, exceed growth goals, identify differentiators, pitch & package offerings, and stand out from the crowd. 🚀 ❤️

Most days, you’ll find me…

  • Crafting inbound content and writing website, blog, social, ad, or email copy

  • Developing brand guidelines to highlight key selling propositions and audience-aligned language

  • Working cross-functionally to identify and break bottlenecks to success

  • Collaborating with sales to improve selling systems, resulting in new enablement and journey-mapping strategies

  • Synthesizing technical selling propositions into memorable and conversion-boosting copy

  • Writing LinkedIn content for founders/leaders to bolster subject matter expertise and win new business

  • Organizing online and in-person event strategies; driving attendance and following-up after the show is over

  • Helping young professionals chart meaningful career paths through coaching and mentorship

I bring 10+ years in marketing, digital strategy, copywriting, content creation, business development, and training. My experience in the startup, technology, education, and agency sectors have informed my ability to quickly unlock key insights about target personas, key players and competition, best practices, and effective messaging across verticals.

If you’re looking for a hired hand to assist with digital marketing projects, content creation, copywriting, thought leadership social strategies, website redesign project management, best practices workshop creation & facilitation, or career coaching services, I can help!