Featured Writing Samples
A few favorites from over the years.
Complete writing portfolio available upon request.
American Hotel &
Lodging Association
Literature
Client: American Hotel & Lodging Association Foundation
Audience: Hospitality industry leaders, young professionals
Content: Sales enablement/informational one-pagers
Role: Copywriter
Talent Track Solutions x 10Beauty Case Study
B2B Client: Talent Track Solutions
Audience: HR & talent acquisition leaders
Content: Client case studies
Role: Copywriter
Working with Talent Track founder Tracy Westcott, I wrote a case study highlighting her relationship and talent acquisition work with 10Beauty - a revolutionary disruptor in the nail care industry.
5 Sings You Need a Rebrand
B2B Client: Hart & Soul
Audience: SMBs seeking branding assistance
Content: Top-of-funnel blog post
Role: Copywriter
Sometimes rebranding projects are clearly necessary for SMBs, like after an acquisition or merger, but there are plenty of reasons why a growing lifestyle or wellness organization might want to refresh their brand identity. What should you be on the lookout for?
This piece was ghostwritten for Nicole Hart, original authorship can be confirmed.
Commonwealth x Wells Fargo Report Video
B2C Client: Commonwealth Financial
Audience: Individual investors, financial service professionals
Content: Marketing video for the downloadable report
Role: Script writer, video producer
This video was created to promote the Commonwealth x Wells Fargo Mapping the Investor Journey report
Job Search Guide for Career Changers
B2C Client: Prentus.co
Audience: Job seekers in technology
Content: Guide
Role: Copywriter
The Ultimate Job Search guide enable careers changers in technology to find meaningful work. In it, best practices around commonly asked questions (how does a seeker refine their materials & portfolio, network, tailor their applications, and maintain a healthy mindset?) are addressed.
A Redesign with
Mid-Century Flair
B2B Client: Salted Stone
Audience: Marketing Managers in the HR Technology space seeking website redesign services
Content: Case study
Role: Copywriter
Salted Stone revamped the web presence for client Plum.io (a revolutionary, AI-powered HR software) with interactive elements and mid-century flair.
Salted Stone x TINYPulse Culture Code Guide
B2B Client: TINYPulse
Audience: HR leaders
Content: Co-branded guide
Role: Copywriter, content strategist
The Salted Stone x TINYPulse culture code guide was written for HR leaders establishing or optimizing their employer branding and People Operations strategies. Ideal for accurately marketing and differentiating your organization to potential hires, clients, or partners.
The Meeting Owl
by Owl Labs
B2B Client: Owl Labs
Audience: HR leaders & decentralized teams
Content: Multiple services for Meeting Owl product launch
Role: Web copy and script writer, VO talent
#NoPlasticPledge Campaign for Boxed Water is Better
B2C Client: Boxed Water is Better
Audience: Socially conscious consumers seeking plastic alternatives
Content: Social media campaign
Role: Copywriter, social strategist
I wrote copy, leveraged User Generated Content, and assisted with creative direction for the Boxed Water team as they launched their #NoPlasticPledge campaign across social channels and on their website.
Nurture/Newsletter Emails
B2B Client: Salted Stone
Audience: Business leaders seeking marketing, website, sales, and customer success assistance.
Content: Nurture emails in a “drip” campaign for MQLs, sample monthly newsletter emails to customers and followers.
Role: Copywriter, email marketing strategist
Looking for more?
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The Art of the Explainer Video: Salted Stone x Wistia
The Business Case for UX-Enhancing Stock Photography
Increasing Herculite’s Organic Traffic Through Keyword Driven Content Strategy
Women in Energy: POWERing Growth & Profit
Salted Stone’s Global Expansion Through Acquisition of Brand Manager